Build a Big Podcast - The Marketing Podcast for Podcasters

Build a Big Podcast - The Marketing Podcast for Podcasters


Latest Episodes

Podcast Awards – What You Missed
January 21, 2019

You didn't miss a lot, according to Jennifer Longworth of The Thoughtful Entrepreneur Podcast and dozens of other online comments I saw when seeking opinions for this episode. I checked out the online replay to see it for myself. On this...

Podcast Awards – Do They Matter?
January 17, 2019

iHeart's Podcast Awards are happening this week. According to the iHeart website, "iHeartRadio is recognizing the top podcasts in America, based on the podcasts you say are the best. The iHeartRadio Podcast Awards Presented By Capital One® are...

Costco Vodka = Grey Goose Vodka – A Podcast Marketing Lesson
January 13, 2019

Reputation matters. Perception matters. And because of these things, people are willing to pay premium prices for the same thing they could get in a different package for a lot less money. This can work for you or against you, so you want to be...

100% Podcast = 300% Audience
January 12, 2019

Everybody wants to get more done. And there's a lot of "productivity porn" online that can make you feel like you're not doing enough. Unfortunately, many podcasters are trying to use "efficiency" as an excuse for putting out less-than-great content....

GLS Audio ES-58 Microphone – Podcast Setup
January 11, 2019

The Shure SM58 microphone is the standard live performance mic and is "standard issue" for any music or comedy club. About a year ago, I started hearing people talk about the ES-58 by GLS Audio, which is an SM58 replica. People loved it and the...

Podcast Interview Blueprint – How To Organize Your Interview
January 10, 2019

A good interview isn't a bunch of random questions, it should be a series of questions organized to take listeners on a journey of discovery. On the previous episode, I talked about how to get big guests on your podcast. In this episode, I talk about...

How To Get Big Guests On Your Podcast
January 09, 2019

Let's be honest. There are a lot of podcasts with mediocre hosts that do very well because they have such great (and known) guests. Getting a "celebrity guest" for your podcast can be very helpful in attracting new people to it, many of whom will...

Why Guests Never Share Your Podcast (And What To Do About It)
January 08, 2019

A lot of people use "interviews" as a way to promote their podcasts. By that I mean, they expect the people they interview to happily send out links and recommendations for others to listen. This rarely happens. Great guests are too busy being great...

Growing Your Podcast Audience With Postal Mail
January 08, 2019

  Remember how great it felt to get a personal letter in the mail? Some of you won't be able to remember, because that was a long time ago. And others are too young to have ever experienced it. But trust me... It still feels great. On this...

Podcast Signal Flow (And Why It Matters)
January 06, 2019

As I mentioned on the episode a couple of days ago, I had a radio engineer drop by my studio to make sure my equipment was correctly set up to record the audiobook version of my book on podcasting. In this episode, I talk about nerdy things like...