This is the audio companion to Issue 48 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go.   Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, consider subscribing – it's free and you can unsubscribe at any time.   Topics: Do podcasters need social media? Why you should consider video for your podcast Important "video stats" you should be aware of The type of video that actually hurts your podcast A strategy to grow your Instagram (and the story of a man who used it to get 561,000 Instagram followers) 5 new Instagram features podcasters should know about How to conduct a social media audit (and why you want to) Growing your Twitter following A hands-off way to schedule podcast guests How to "spy" on your podcast competition   Links To Things I Talk About: Big Podcast Insider - Podcasting Newsletter