Cable television networks want ratings. That means warm bodies in front of their screens. Or does it? The way we measure television ratings is more accurate than it's ever been, but it's still not as accurate as the way we measure podcast ratings (or the results we get for those who advertise with us). Podcasters need something a little more specific – we need people to actually consume our content and actually buy things from us, not just listen to ads we run. So never ever ever take advice on how to put your show together from cable television...  Don't Let Your Podcast Be Ignored - Download my free "Audience Attraction Cheat Sheet" to get 25 podcast episode (and segment) templates.