Want to make your podcast stand out from the crowd? The best way for you to not only attract new listeners, but also develop solid relationships with them is to have a very clear point-of-view. In other words, taking a stand and letting listeners know how you really feel. But won't that piss people off? Yes. You'll lose some people. But a solid point-of-view will help you get your message and branding so clear, you'll more than make up for those people with new listeners who will love what you're doing.  NOTE: While not everybody will agree with your point-of-view, it doesn't have to be controversial. Take a listen to Jeff Brown's Read To Lead Podcast for a great example of a strong example of this. Want more podcast marketing tips? Subscribe to Big Podcast Daily via Apple Podcasts or Google Play and never miss an episode!