Are there practices or trends in your industry that you can’t stand? 

Learn how to get your audience’s attention and earn their loyalty by rallying them against a common enemy. 

Introducing the pick-a-fight marketing strategy.

In this episode, Matt Halloran joins one of the most tenacious people we know, Kimberly Griego-Kiel. Kimberly is the president at Horizons Sustainable Financial Services, and she’s a pro at picking a fight. Together, they discuss how you can pick a good fight, who you should pick it with, and how it resonates powerfully with ideal clients.

You will learn:

Why it’s important for experts to firmly stand their ground
Some of the biggest fights that Kimberly has picked and won 
How Kimberly’s powerful (and shocking) tagline has led to tremendous marketing success for her firm
Why winning or losing a fight aren’t the only possible outcomes
What question to ask yourself if you want to pinpoint your pick-a-fight
An example of how to use content marketing to continuously pick a fight
And more!

Press play to learn how to pick a fight!

Resources:

ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Kimberly Griego-Kiel on LinkedIn | Contact Kimberly: (505) 982-9661 | Email: Kim@horizonssfs.com | Horizons Sustainable Financial Services | Deep Impact Investing | US SIF