Former world surfing champion Shaun Tomson is all about riding the wave of positivity and purpose, regardless of what life throws your way. The South African’s acclaimed Code Method, a self-development program built around 12 promises that individuals write and share, is designed to activate internal strength to help people find meaning in their lives, success, and personal fulfilment. 

Named one of the 10 greatest surfers of all time, Shaun has worked with some of the world’s best-known companies, including GM, Cisco, Google, and Disney, to empower purpose and re-activate their teams. He also created, managed, and sold two market-leading clothing brands, Instinct and Solitude.

Author of three inspirational books, Shaun’s latest tome, The Surfer and the Sage: A Guide to Survive and Ride Life’s Waves, uses surfing as a metaphor to illustrate how to overcome life’s obstacles. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Shaun joins host Ken Beaulieu to discuss his new book, the Code Method, his work with brands, and the importance of having a personal purpose.