Mastercard’s chief marketing and communications officer, Raja Rajamannar, believes marketing is facing a bona fide crisis, and only a complete reinvention will allow marketers to be successful. He provides a detailed path forward in his new book Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers. Few marketers are as qualified as Rajamannar to talk about the transformation of marketing and the power of brand purpose. The president of the World Federation of Advertisers, Rajamannar was named by Forbes as one of the most influential CMOs in the world, and his work has been taught at more than 40 leading management schools around the world. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Rajamannar joins host Ken Beaulieu to discuss Mastercard’s focus on purpose, the key takeaways from his book, and the lessons he’s learned as a giant of the marketing industry.