Mailchimp’s latest campaign, “Big Change Starts Small,” developed in partnership with the creative agency Kin, highlights an adaptable model for corporate citizenship that businesses can adopt to improve their own communities. This unique initiative is about growing and educating small do-gooders everywhere — the epitome of using purpose to drive action. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lain Shakespeare, senior head of corporate citizenship at Mailchimp, and Kwame Taylor-Hayford, cofounder of Kin, join host Ken Beaulieu to discuss the thought process behind Big Change Starts Small and the rise of corporate citizenship.