There are many attributes of great leaders, including the ability to motivate and inspire, make decisive decisions under pressure, show empathy, drive innovation, and build a trustworthy and respectful work environment.

But there’s another key trait that largely goes overlooked: The willingness to embrace vulnerability. In fact, by letting their guard down and acknowledging their fears and weaknesses, the best leaders come across as more relatable and human, and that can lead to personal growth, stronger relationships, greater trust with staff, and the courage to take risks.

But while vulnerability is viewed as a strength and should be embraced by workers at every level of an organization, it does require a leap of faith and belief in oneself, as well as the confidence to work through one’s emotions for the greater good.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Monica Rowe, chief marketing officer at CARE, one of the largest NGOs in the world, joins host Ken Beaulieu to discuss vulnerability at length, including the importance of marketing humanity, empathy, and caring with purpose at the core.