Placing the patient at the center of care would seem like an apt purpose for any pharmacy but living it has proved difficult for the largest chains due to the shortage of pharmacists, worker burnout, backlogged prescriptions, prescription errors, fierce competition, and other industry challenges.

Having seen enough, Larry Margolis worked to create a better, simpler pharmacy with proactive and personalized service at its core. Today, as founder and CEO of PersonalRX, Larry is changing the very nature of the pharmacy business through innovation and technology.

PersonalRX patients work directly with a dedicated personal care coordinator to help manage refills and insurance billing and approvals, as well as to check for medication interactions. Patients also have 24/7 access to a pharmacist.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Larry joins hosts Ken Beaulieu and Lana McGilvray, cochair of the ANA Brand Purpose Committee, to discuss the growth of PersonalRX and the power of purpose.