Building an enduring brand in a world that seeks overnight success and instant gratification is not for the faint of heart. It requires leaders with long-term ambitions who can stare down market disruptions, generational shifts, and other challenges. And in doing so, they are building their own modern legacies that they hope will stand the test of time.

Mark Miller is at the forefront of legacy building with purpose at the core. As founder of The Legacy Lab, an award-winning research lab and strategic consultancy, he helps business leaders identify and define their career ambitions and write history.

Miller has spent years exploring the minds and methods of legacy leaders across a wide range of industries, which are captured in his book Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World, coauthored by Lucas Conley. A Washington Post bestseller, Legacy in the Making codifies the behaviors of brands that stay vibrant over time.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Miller, who also serves as chief strategy officer for the branding agency Team One, joins host Ken Beaulieu to discuss the key attributes of legacy builders, why having a long-term view is critical, why brands should focus on being unique, and much more.