Is it possible to make money and make a difference? You don’t need to convince Phil White. The cofounder at Grounded World, a social innovation and brand activation agency, believes a well-conceived purpose can enhance profitability over time.

In fact, when he started Grounded in 2018 with Heidi Schoeneck, it was based on the idea that you could have one foot firmly planted in purpose and the other in profit. And as an award-winning B Corp and member of 1% for the Planet, Grounded walks the talk by accelerating impact for clients and the world, including donating 5 percent of its gross revenues to nonprofits every year.

In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Phil joins host Ken Beaulieu to discuss purpose, sustainability marketing, and driving social impact.

The Beyond Profit Podcast airs Tuesdays at 10AM EST. For more information about the ANA Podcast Network, visit ana.net/podcasts