In this interview, we sit down with Mary Swanson, a co-founder of Lava Linens. It is a family-run business that makes flax and hemp towels. These quick absorbing and dry quickly, so you don’t have to worry about them getting moldy or dirty while traveling in your backcountry adventures! They’re also good for the environment because flax and hemp fiber are sustainable and do not shed microplastics like a microfiber towel.

When we asked how the company started, Mary told us that it all began when she and her sister went on a backpacking trip and found that their current towels weren’t cutting it. They were heavy, took forever to dry, and didn’t pack well. So, they contacted their mom, who has a background in textiles, to discuss creating a towel for their own personal use. After one trip with this new towel, they knew it would be perfect for anyone who loves spending time in nature. And so far, it seems like they’re succeeding!

Of course, their target market is people who love spending time outdoors, hiking, camping, or simply relaxing on the beach. However, their towels are versatile enough to be used by anyone – even if you don’t consider yourself an adventurer!

“They work as a towel, but they also work for a smaller throw blanket which is nice to have when traveling. They have a little weight, so you can throw them down on the ground on a rocky surface. The versatility of the towels is really excellent.” Mary Swanson, Co-Founder of Lava Linens.

Lava Linens seems poised for success, and we’re excited to see where the company goes in the future. So far, their product line-up has had an overwhelmingly positive customer response!

If you want to learn more about Lava Linens, check them out here. Also, Mary was kind enough to share a 15% discount code with our listeners. Just use LAVAFRIEND15 when checking out.

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