Whats a Partnership Strategy Architect? Bernhard Friedrichs shares 20 years of insights on building capital-efficient growth through smart B2B partnerships. Learn why some fail, how others thrive, and how to unlock real collaboration. A must-listen for

Between2Bs Podcast: WSJ Best Selling Author Sangram VajreJoin us as B2B Top 21 Global Marketing influencer Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, Move. Drawing from his career building breakouts, includi

Invaluable Verbatims: SMBs Unplugged Talk Alignable 360Between2Bs explores Alignables new 360 networking features with three small business owners. The platform helps them find quality prospects and partners within Alignables 9.5M-member network. Us

Selling SMB Tech Since 1997: Chris Shank on Between2Bs PodcastChris Shank, Verizon Business VP with 27 years in SMB sales, shares insights on winning customers amid AI disruptiona revolution not seen since the internets early days. His analytical approa

Between2Bs Podcast: Two Builders TalkBuilding AI2SMBOur latest Between2Bs welcomes VP of Product Marketing Rachel Nulman-Schapiro (vcita) and CPO Chris Vasquez (AWeber) to discuss AI in the B2SMB marketplace. They’ll explore SMB adoption patterns, impleme

Between2Bs Podcast: WSJ Best Selling Author Sangram VajreJoin us as B2B Top 21 Global Marketing influencer Sangram Vajre unpacks his proven Go-To-Market (GTM) framework from his WSJ bestseller, "Move." Drawing from his career building breakouts, includi