Does your healthcare practice rely too much on one thing?

It’s no secret: in a world of increasing regulation, declining reimbursement rates, and uncertainty about the future, many healthcare practices now realize that their business models expose them to a high degree of risk. Those business models rely on volume and reimbursement from third-party payers. If anything causes a decrease in volume, or messes with the revenue per visit, then the whole organization suffers. But what if there was a way to build resiliency through alternative revenue streams in a healthcare practice?

That’s what we’re talking about this week. Join me as I talk with Anthony Maritato as we discuss his business, Total Therapy Solutions, and how he has built alternative revenue streams through online monetization and knowledge products.

What we cover in this Episode:

• The problem with High Volume business models in healthcare
  
• Focusing on the core strategy of the healthcare practice or business
  
• Stepping into the role of Knowledge Translator
  
• The idea of leveraging non-clinical skills for new business development 
  
• Leveraging marketing & lead generation and how it affects patient/payer mix
  
• How to achieve Better Outcomes by building alternative revenue streams
  

 

Connect with Tony

• Connect with Tony’s Group (Facebook)
  
• Learn Medicare Billing
  
• Total Therapy Solutions
  
• Youtube
  

 

For More:

If you enjoyed this episode: Join Rafael E. Salazar II, MHS, OTR/L (Rafi), principal of Rehab U Practice Solutions and host of The Better Outcomes Show as he explores the possibilities of a new healthcare. Guests range from clinicians trying new techniques and treatments to executives and entrepreneurs exploring new service delivery methods, business models, and organizational structures. You can sign-up to receive new episodes delivered directly to your inbox by filling out the form below.  Learn more about Rehab U Practice Solutions by reading The Manifesto for a New Healthcare, or listen to Episode 000. Or, grab a copy of the book: Better Outcomes: A Guide to Humanizing Healthcare.

 

Are You Ready to Take Your Organization to the Next Level?

If you run a clinic or practice and are looking to develop a strategy that leverages best practices, new technology, and marketing/messaging in a way that maximizes patient engagement & retention, please reach out. We’d love to talk with you about how Rehab U Practice Solutions can help your clinic bring in more patients, retain them throughout their course of care, and create uniquely impactful patient experiences.

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Rafael E. Salazar II, MHS, OTR/L (Rafi) is the Principal Owner of Rehab U Practice Solutions, the host of The Better Outcomes Show, and the author of Better Outcomes: A Guide to Humanizing Healthcare. He has experience in a variety of rehab settings, working with patients recovering from a variety of injuries and surgeries. Rafi has worked in a variety of settings, from orthopedic and musculoskeletal rehabilitation, to academia, and even healthcare consulting. He spent the majority of his clinical experience working at Charlie Norwood VA Medical Center, where he was the lead clinician and clinical education coordinator for the outpatient specialty rehab program. In this role, he treated many veterans with chronic pain and helped to establish an interdisciplinary pain management program. He has worked on projects ranging from patient engagement initiatives to marketing communication campaigns to a multi million dollar project assisting the State of Georgia’s Department of Behavioral Health and Developmental Disabilities transition individuals out of state institutions to community residences. His work on Telehealth has been discussed in Forbes. He also has experience as a core faculty member at Augusta University’s Occupational Therapy Program, as a Licensed Board Member on the GA State OT Board, and he serves on the Board of Directors for NBCOT. He works to help healthcare clinics and organizations deliver uniquely impactful patient experiences by improving service delivery through consulting, training, and speaking.

















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Work With Me

If you’re ready to craft a strategy to help your organization bring in more clients, retain them throughout their course of care, and create uniquely impactful patient experiences, then reach out. I’d love to talk with you about how Rehab U Practice Solutions can help.

What I can help you do:

✅ Train your staff and clinicians to be able to confidently communicate the value your organization provides…

✅ Leverage best practices, new technology, telehealth, and marketing/messaging to maximize patient engagement & retention…

✅ Develop a system that keeps patients & clients happy, engaged, and satisfied throughout the entire process of care…

I help you not only craft marketing messages & campaigns that build that know, like, & trust value you need to convert leads into scheduled clients; but I also work with your clinicians and staff to make sure that, once a patient decides to schedule an appointment, you have a system setup that keeps them happy, engaged, and satisfied throughout the onboarding, treatment, and discharge process.

In short, I’ll help your whole organization become focused on the most important thing in healthcare: people – the people who work for your organization, and the people who your organization treats and serves.

 

Learn More Here!

The post Episode 062: Building Resilient Healthcare Practices appeared first on Rehab U Practice Solutions.