This week, Kate sits down and chats with Amanda Montell, author of Cultish: The Language of Fanaticism to discuss the LuLaRoe documentary from a culty and linguistic angle. They discuss a variety of topics surrounding the language and communication styles of Mark & DeAnn and how they were effective in coercing thousands of women to join their self-serving organization that had all the trappings of cult. They talk through some of Kate's cult-related questions, e.g. how did Mark & DeAnn have so much power over people? What distinguishes something well-meaning from something manipulative? What is the fine line between groups with shared interests and groups that become exclusive, coercive and restrictive? How can we be more discerning so we don't fall down a buttery slope? All that and more on part 2 of the LuLaRich deep dive! Enjoy!

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