This is part 1 of a 2-part deep dive about the Amazon Prime documentary LuLaRich, a series chronicling the rise and fall of the infamously moldy, egregiously unattractive, paper thin short-lived leggings empire, LuLaRoe. After learning this company is holy in more ways than one, Kate dives into a couple different angles she wanted to elaborate on following watching the documentary, the first being the relationship to her prior series about the "venn diagram" of exploitative sales pitches and how this relates to other predatory practices of self-help/cults/religions/etc. Beyond that, Kate digs a bit more into DeAnne's background, patriarchal influences, estranged sister, and then moves on to try and figure out what was the actual best case earning potential of this “once in a lifetime opportunity.” After that, she uncharacteristically proceeds to do a lot of mental math and walks you through her discoveries as it relates to what she found out that could’ve really gone down with their inventory's demise after going through some of the paperwork related to their cargo shipments. A little heavy, a little light, every Kendall at the Met Gala needs their Kim shadow. Part 2 coming Thursday with Amanda Montell (author of Cultish: The Language of Fanaticism), which will be a more specific discussion about how to spot culty tendencies and avoid getting ourselves involved in a situation that could turn into a slippery, nay, buttery, slope

.

Buy upcoming Be There in Five Live show tickets here: bethereinfive.com/live-shows

Bonus episodes like Twilight: A Mormon Allegory? At patreon.com/bethereinfive

WORKS CITED

https://www.buzzfeednews.com/article/stephaniemcneal/lularoe-millennial-women-entrepreneurship-lawsuits

https://www.sltrib.com/religion/2021/09/16/jana-riess-lularoe-shadow/

https://annehelen.substack.com/p/what-got-left-out-of-lularich

https://www.vox.com/the-goods/2019/4/30/18524356/lularoe-sellers-bankruptcy-mlm

https://www.buzzfeednews.com/article/stephaniemcneal/lularoe-lawsuit

https://www.encyclopedia.com/social-sciences/encyclopedias-almanacs-transcripts-and-maps/feminist-movement-20th-century-feminist-legal-battles

https://thesnappingpoint.com/why-are-lularoe-leggings-so-damn-ugly/

https://www.truthinadvertising.org/lularoe-wants-silence-critics/

SUPPORT OUR SPONSORS

For 20% off your first Aurate purchase, go to AurateNewYork.com/bethereinfive and use promo code BETHEREINFIVE

To get $10 cashback on your first transaction of $20 or more, just head to your local CVS and pay using your PayPal or Venmo app.To see terms and learn more about how to earn $10 cashback, go to paypal.com/BETHEREINFIVE

Go to Zocdoc.com/BETHEREINFIVE and download the Zocdoc app to sign-up for FREE and book a top-rated doctor. Many are available as soon as today.

25% off ANYTHING you order when you get better hydration today using promo code BETHEREINFIVE at LIQUIDIV.COM

Go to Nutrafol.com and entering the promo code BETHEREINFIVE to save 15 dollars off your first month’s subscription plus FREE shipping on EVERY order.