Be There in Five

Be There in Five


Influencer Deep Dive, Part III

May 16, 2020

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In the finale of this influencer-centric trilogy, Kate tells all. The first two were more based on influencer behavior during COVID-19, but this episode is more of a general discussion of Kate's thoughts toward the business of monetizing being a person. Based on listener questions, she reviews her thoughts on the influencer business model as a whole, breaks down the heyday of Pinterest and OG blogging, expresses concern for how the industry is talked about, the lack of credit given to women for what is essentially category creation, reviews theories on rules of thumb for Instagram pricing, discusses the podcasting business model, her own intentions in the realm of influence, experience with affiliate links, how influencers make money, and so much more! Enjoy.