Bella In Your Business: Pet Industry Business Podcast
Latest Episodes
Episode 113: How Social Proof Can Help Increase Your Conversion Rate
Social proof can be an excellent way to establish trust and credibility for you and your pet sitting business. When we talk about social proof, we mean borrowing third-party influence to sway/persuade potential customers. Today,
Episode 112: What Your Pet Business Can Gain From Facebook Contests
Facebook Competitions can be proven to be a very useful tool in your business for becoming active in your community and even signing on new clients. However, It’s important to realize that when you run a competition you are not going to get 100’s of ne...
Episode 111: How To Use Buyer Personas To Reach The Right People
It’s difficult to start marketing for your business if you don’t know who you’re selling to. This is where buyer personas come in, a.k.a your “dream client.” In this episode, Erika & I sit down to discuss all things buyer personas such as what they are...
Episode 110: How To Use Facebook Groups To Grow Your Local Pet Sitting Business
Facebook Groups are a powerful tool on social media that can serve a number of different purposes to help your pet sitting company. They can be an asset in finding new clients, networking with other local businesses,
Episode 109: Organically Growing Your Instagram Following For Your Pet Sitting Or Dog Walking Business
Are you hearing that Instagram is a great way to get more followers and customers but just confused as all heck on how to use it? Maybe you started using it but have no idea how you can convert your time and energy in the platform into tangible success...
Episode 108: 8 Things You Need To Do On Your Facebook Page To Grow Your Pet Business
For most of us, Facebook is one of (if not THE) #1 social media websites that we use in our business. It’s such a useful tool for so many things including getting our businesses out there, finding new clients, and even finding new staff. Plus,
Episode 107: The Importance Of Site Design, Usability, & Frequent Monitoring Of Your Website
This week, Erika Godwin and I sat down to discuss all things relating to your website! I like to say that this is your 24/7 business card, so it is important that it’s always in tip-top shape. Today we’ll talk about site design,
Episode 106: Bootstrap Marketing Ideas For Your Pet Business (Gain An Extra $10k Per Year!)
When we talk about marketing, there is truly an endless arena of ideas and tactics that we can use for pet business owners to get our name and our brand out there. It can be digital or old-fashioned pounding of the pavement.
Episode 105: How To Rank For The Right Search Terms On Your Pet Business Website
Sometimes it can be hard to choose the right terms for Google. There have been a lot of changes in search behavior and search guidelines in the last few years, and they’re constantly evolving. So, you’ve got to understand how to research and use keywor...
Episode 104: Scaling A Dog Walking Business Fast With Unique Internal Office Systems
Heather Gaida is the founder, owner, and operator of Trusty Tails Pet Care in Hoboken, New Jersey. Heather started walking dogs in 2006 when she was working on her master’s degree in education. Upon graduating,