Why 90% of Pet Sitters FAIL at Local Marketing for Pet Businesses (The Secret Strategy That Actually Works) What if the biggest thing holding your pet business back... is that no one really knows you exist? If your name doesn’t ring a bell in your own community, you're not just missing clients—you're missing credibility, connection, and cash. In this episode, I’m pulling back the curtain on Local Pet Business Marketing—what actually works, what most pet pros are getting wrong, and how you can stand out without feeling awkward or pushy. We’ll dive into how to turn your business anniversary into a publicity machine, create buzz through local partnerships, and build instant trust that Google ads can’t buy. Plus, I’m sharing real-world wins from petpreneurs in my Mastermind who are becoming local legends—and the exact strategies they used to do it. If you’re tired of being your area’s best-kept secret… it’s time to fix that. Let’s go. In This Episode, You'll Learn... How to build local visibility that actually converts Why your pet biz anniversary is a PR goldmine The ONE mindset shift that will change how you network forever Real examples of pet business owners dominating their communities What to include in your “grab-and-go” event kit Timestamps 1:25 – The difference between being visible and being known in your community 4:58 – Real-life story of a pet sitter becoming a “local celeb” (without even trying) 10:15 – How to use your business anniversary as a publicity magnet 16:45 – Why being present locally builds trust faster than any ad ever could 20:55 – What to include in your "event kit" so you’re always ready for exposure opportunities Notable Quotes "Local pet business marketing isn’t about logos—it’s about connection and consistency." "Pet parents aren’t looking for perfection. They’re looking for presence." "You don’t need the world to know you—you need your neighbors to know you." Resources & Links Connect on IG: @bellavasta Book a 20-min strategy call: Let’s build a custom local marketing plan together Surround yourself with other forward-thinking petpreneurs. Join Bella’s Mastermind. Free Download: Guerrilla Marketing Kit for Pet Businesses Watch all our Podcasts on YouTube Here is last week's episode: Transcript Hello, and welcome to another episode of Bella in Your Business. Today, we’re diving into how you're actually known in your local area. We’re going to cover a lot—my goal is to light your brain on fire and give you real examples from your fellow pet business owners who are doing this successfully. Thank you for all the likes, comments, and subscribes! I love hearing from those of you who book a call at jumpconsulting.net/20 and say you found me through the podcast. That makes my heart so happy, because honestly, I’m just sitting in my office talking to a ring light. Knowing you’re out there listening makes it all worth it. In my community, we’ve spent the past month focused on getting your name out there everywhere. Some of what I say might sting a little, but stick with me. This could be the difference between your business thriving or just surviving. Imagine having a bunch of unpaid salespeople out there working for you just because you’re known in your community. Are you actually known in your area? There’s a book called Known by my friend Mark Schaefer, a great read that ties into today’s topic. Being “known” isn’t about a logo or being online—it’s about walking into a room and people recognizing you and the energy you bring. If that’s not happening yet, you’re missing out on one of the most powerful, cost-effective tools in business. I get that networking can be uncomfortable. Maybe you don’t like being the center of attention, and your ego is blocking you right now. But this isn’t about you—it’s about your business. Local marketing for pet businesses starts with you being known in your community.