Ever feel like you’re running full speed… but still not getting anywhere? Or like your motivation packed up and ghosted you?You’re not failing. You’re just in a season. And learning how to navigate the seasons of business and life might be the most powerful skill no one’s teaching you.
Entrepreneurship isn’t just strategy and systems. It’s energy. Emotion. Life.And just like life, your business moves in cycles—seasons that affect how you work, lead, and show up.
Maybe you’re in go-mode—firing on all cylinders, building something big.Or maybe you’re drained, burnt out, or feeling the quiet call to rest (and judging yourself for it).
This episode is about recognizing the season you’re in—and choosing to work with it instead of forcing your way through. I’m naming the four most common seasons of business and life—workaholic, burnout, growth, and rest—and showing you how to stop reacting and start leading from intention.
Trying to scale during a rest season? That’s a fast track to resentment.Comparing your timeline to someone else’s? That’s sabotage.Ignoring burnout signs? That’s how you end up crashing, hard.
But when you align your energy with your season, everything shifts. You make smarter decisions. You create more ease. Your business feels aligned and sustainable.
Wherever you are right now—on fire, on empty, or somewhere in between—this episode is here to meet you there.
It’s real. It’s raw. And it might be exactly what you didn’t know you needed today.
Let’s go.

Timestamp Highlights:
02:35 – Why Understanding Business Seasons Matters11:49 – Workaholic Season: High Energy and Intense Work16:30 – Burnout Season: Recognizing and Navigating Exhaustion19:30 – Growth Season: Opportunities and Strategic Expansion21:47 – Rest Season: The Power of Intentional Recovery25:00 – Transitioning Between Business Seasons

Notable Quotes:
“You’re not broken. You’re just in a season.”
“Rest is not weakness. It’s wisdom.”
“Fighting your season is what creates the suffering.”
“You can’t build something sustainable while ignoring your reality.”
“There’s no glory in burning out for a business you’re supposed to love.”

Resources Mentioned:


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Transcript

00:00

welcome everybody to another episode of Bella in Your Business Uh I am so excited about today's topic because it's something that impacts everyone but I don't believe it's often talked about I don't believe that it's brought to the surface And um like many of these episodes they are inspired by actual conversations that I have with actual pet business owners And so today we're going to dive right into examining what part of like what season of life you're in because all those are natural cycles They have

00:37

different energy They have different motivations and focus and we all experience it as entrepreneurs and humans The thing is is when you're in corporate it's always make the numbers make the KPIs do it right But when you're a business owner you are afforded a little bit of a different kind of thing You are where it starts and it ends And with the world always telling us hustle grind build scale and sometimes we feel like I don't want to or I just don't have the energy for it And it's a season that we go through in

01:14

our life By season for those I want to be really clear I mean like a period of time okay and so sometimes we have workaholic seasons sometimes we have burnout seasons growth seasons and yes we do have rest seasons They're all a part of the entrepreneurial journey And understanding how to navigate them can be the difference between a business that thrives very long term and one that burns out and fizzles quickly And so what I love about these concepts about seasons is it it gives you permission And that's...