In the previous two podcasts we saw that neither formal authority nor friendship is sufficient to influence others in the organisations of today where collaboration is emphasised. In this podcast we look at the key to being an effective manager: the development of trust.

Trust is the most effective manner of influencing people other than coercion and is a necessary element in effective relationships in every country on our planet.

Rather than trust we may call it respect, reputation or credibility but whatever word we use it comes down to the same concept: Can your people count on you to do the right thing?