Becoming Referable Podcast

Becoming Referable Podcast


Julie Littlechild and Steve Wershing on Focusing on Marketing Campaigns, not Tactics

February 06, 2020

In this special episode, Julie and Steve discuss the benefits of coordinating your marketing into campaigns. Organizing communications and activities around a theme reinforces the message and creates multiple impressions that can systematically raise interest among your clients or prospects. And the process reinforces […]