Becker Business Minute Podcast

Becker Business Minute Podcast


Dumb Decisions for $100: Why Jeep’s Cherokee Move Misses the Mark 11-4-24

November 04, 2024

In this episode, Scott Becker delves into Jeep’s surprising decision to discontinue the popular Cherokee model, contrasting it with the importance of doubling down on winning products. Listen as Scott shares insights on business strategy, brand loyalty, and a few lighthearted digs at his golf buddies.