In today’s competitive market, a business needs to have both an appealing brand internally and externally in order to attract A-players, create a high-performing team, and be desirable to customers.

Building engaged teams and creating a thriving culture isn’t about the free food, fancy parties or beer on tap (although that might help). It’s about creating a brand people want to be a part of.

In this episode, you’ll discover…

• Why culture is a major amplifier and differentiator in your business
  
• The importance of employee journey mapping
  
• How to write a job ad that attracts A-players
  
• What most businesses get wrong when it comes to company values and team principles
  

Finding top talent and keeping them is one of the biggest challenges and a major cost for many businesses. In today’s world, having an amazing culture is not just a ‘nice to have’, it’s a ‘must-have’. 

To discover more marketing strategies, make sure to join us at the next Blast-Off Marketing workshop to map out your one-page marketing plan. Here is the link to register (no cost!): http://basicbananas.com/virtualsummit

Apply to join the popular Clever Bunch program to accelerate your business growth. https://www.basicbananas.com/cleverbunch

Happy listening!

Here’s to creating ripple effects of brilliance everywhere we go!
The Basic Bananas Team