Maximizing Positive Social Impact and Minimizing Environmental Impact: An Interview with Ali Kenney of Burton Snowboards
 It’s almost impossible to upcycle used snowboards. Because their components—metal, wood, plastic, resin—are tightly fused during manufacturing, the best end-of-life outcome is usually chopped scrap that can be downcycled into fill. Which is why Burton is working with a new recyclable epoxy resin. ReRez allows used snowboards to be disassembled, and each material input to be reccyled into new life.
This focus on end-of-life innovation is just one of the ways that Burton is meeting its ambitious 2020 sustainability goals. From 100% Fair Labor Association compliance in its factories, to the carbon-neutral Burton US Open, to Chill, its youth development program, the company believes that succeeding as a business means succeding at sustainability.
The Bard MBA’s Cory Skuldt spoke with Ali Kenney, VP of Global Strategy and Insights at Burton, for The Impact Report. Kenney proposed and built Burton’s Global Sustainability Department and currently drives the sustainability strategy and platform for the company’s portfolio of brands.
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