The latest trends in banking show that customers, especially younger ones, are expecting more from their online banking. To keep up, banks need to create effective digital interactions that not only increase customer engagement but also provide key data for decision making.

This episode of Bank on Wipfli examines how you can move beyond digital banking services and rethink the way you reach your customers online.

Our special guest for this episode is Scott Brown, vice president of growth at Larky. Listen in as he and Robert Zondag, senior manager at Wipfli, discuss:

• How do push notifications compare to email notifications? Which is more effective?
• What kind of valuable data could be provided from digital interactions?
• How can your financial institution begin the journey of improving your digital communications?