As digital communication continues to evolve, so should your communication strategy.

The dynamic nature of social media means that your financial services organization can no longer assume that strategies will remain stagnant. You need a more adaptable approach that favors innovation, encourages continuous learning and provides measurable results.

In this episode of Bank on Wipfli, we explore how financial services can effectively manage public relations (PR) and corporate communications, especially in times of crisis. Listen in as Toni Nichols, public relations director at Texas Trust Credit Union, and Robert Zondag, partner at Wipfli, discuss:

• The factors you need to consider when choosing between in-house public relations or an agency.
• What to look for in an agency and how to collaborate with them.
• The significance of metrics, finding measurable results and consistently tracking the impact of PR activities.