Most of us (especially in the midst of global stay-at-home orders) experience our favourite brands digitally far more than we do physically. Great creative and experience design is fascinating; especially knowing it can make or break attraction and loyalty.

Adam Smith, of Tension (https://wearetension.com) is in the business of partnering with firms along the entire strategy-to-build cycle. His fractional service offering is a great study in democratizing high-end services for all. In this episode Adam shares his story of finding his way to passionate, fulfilling work, how agile and design are related, and why design partnerships are critical to building a brand.

You can reach Adam via email at adam@wearetension.com, and find his LinkedIn profile here.

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