WIC supports lower income families with over four decades of proven success by improving health outcomes for women, infants and children. WIC is a supplemental nutrition program designed to help pregnant women, new mothers, and children under the age of 5 eat well and stay healthy.

Jade Elliott sat down with JoDell Geilmann-Parke, WIC Outreach Coordinator for Salt Lake County Health Department, on this episode of the Baby Your Baby Podcast to discuss the program and upcoming changes.

Foods that meet high nutrition standards can be purchased with WIC grocery vouchers at a variety of participating stores. These foods vary depending on an individual’s nutrition needs but may include infant formula and cereal, a large selection of fruits and vegetables, eggs, milk, cheese, peanut butter and whole grains.

In addition to food vouchers, WIC provides nutrition education and extensive breastfeeding support to participating families. WIC strives to reduce health disparities in the community by encouraging healthy eating habits, providing access to healthy foods, and promoting breastfeeding as the optimal source of nutrition for infants.

WIC services are currently reaching less than 40% of eligible individuals in Utah.

The big news for 2020 is that Utah WIC is converting from paper vouchers to smart cards and will be available throughout the state at all county health departments by the end of the year. E-WIC will streamline the shopping and checkout process and make using WIC easier for participants. WIC has also modernized their website to include a client portal and created a WIC Shopper APP to make WIC services more accessible.

There are income eligibility requirements to participate in WIC. You can visit https://wic.utah.gov/ to check eligibility and find out how to apply or call 1-877-WICKIDS.

The Baby Your Baby program provides many resources for all pregnant women and new moms in Utah. There is also expert advice from the Utah Department of Health and Intermountain Healthcare that air each week on KUTV 2News.

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