Authenticity is not a platitude that you hang on the wall, nor is it a manilla folder you label and tuck away in your filing cabinet. It’s a moving target. That’s why we need the resiliency, the ferocity and the willingness to be in ruthless pursuit of it. This episode explores:

• 
  
• narcism masked as authenticity, ugh
  
• why I’m advocating for addition to authenticity
  
• the bedrock of authenticity addiction
  
• why authenticity is a verb, not a noun
  
• why I’m committed (for now) to the use of the word ruthless
  
• the cul-de-sacs of consistency versus the fast lane of truth
  
• why suffering is guidance, often mistaken for punishment