Audible Insights

Audible Insights


Susan Fader – Fader & Associates (Best of CRC) | Ep. 27

February 14, 2020

Recorded live from the Insights Association’s Corporate Researchers Conference, we spoke with qualitative research specialist Susan Fader of Fader & Associates. We discussed in detail the fascinating presentation she gave here at CRC on the value of counter-intuitive thinking in market research.