In this episode, I chat with Mario Carrasco. Mario is the co-founder and principal of ThinkNow, an award-winning, technology-driven, cultural insights agency who focus is to help companies and government agencies better understand the cultural drivers that influence consumer decisions. Mario’s expert knowledge of multicultural consumers and his passion for unveiling the story behind the numbers is not only evident in his six-year tenure at ThinkNow but also in his contributions to the Hispanic Millennial Project and We Are GenZ studies. Additionally, Mario is a regular contributor to publications such as Forbes, eMarketer, Quirk’s Magazine, Online MR Magazine, and MediaPost. As I did, I think you’ll get a lot of out of our conversation.