Atlanta Real Estate Forum Radio

Atlanta Real Estate Forum Radio


Infill Housing: Fast Alone, Far Together

July 30, 2025

Van Hardimon, president of 3384 Residential, Inc. and Van Hardimon Homes, joins Host Carol Morgan on the Atlanta Real Estate Forum Radio podcast to discuss how infill development supports housing affordability in metro Atlanta.


3384 Residential

3384 Residential delivers a comprehensive approach to residential construction across metro Atlanta, managing both for-profit and non-profit projects. From initial rezoning and land disturbance to entitlements, easements, vertical construction, dispositions and warranties, the company provides stakeholders and financial partners with a meticulously organized development schedule and consistent support.


Hardimon said, “Our development partners can focus on what they do best, which is bringing financing to a project.”


3384 Residential is currently building in three categories:

  • Nonprofit Development: The company collaborates with local nonprofit organizations in Atlanta to provide affordable housing, including projects with the Atlanta Neighborhood Development Partnership and the Atlanta Land Trust.
  • Established Investor and Landowner Partnerships: 3384 Residential works with property owners to add value to their existing properties.
  • Speculative Development: While 3384 Residential primarily takes on client-commissioned projects, 20% of its portfolio consists of speculative developments. These self-funded ventures proactively contribute vital new housing to the Atlanta area.


Infill Housing & Affordability

Hardimon describes attainable housing as being “within 10% of the assumed mortgage amount” in a particular area. These units are single-family homes, whether attached or detached,” in the “comfort zone” of prospective buyers. It’s a reminder to buyers that, if they can rent and feel comfortable in an area, they can afford to own a home there.


“With patience and professionalism, this [infill] approach will support housing affordability when the City of Atlanta aligns with our vision through rezoning and replant approvals.”


For 3384 Residential, infill housing development begins with communication. Hardimon emphasizes the need to inform neighbors, whether by knocking on doors or handing out detailed construction schedules. Offering opportunities for community members to profit from the process is another way to ensure a smooth transition, such as clean-up crews or temporary security positions.


“We’re going to be belly-to-belly with them from anywhere from six months to one year, so it’s very helpful for them to know what’s coming,” said Hardimon. “As long as we break the ice on the front end, then we have an open channel of dialog throughout the construction process.”

How does 3384 Residential keep costs down on infill housing projects? Land is one of the most significant costs in the development process. The lower the land price, the more flexibility builders have regarding timing, zoning, easements, entitlements, land disturbance permits and the final sales price.


“The only way that we can achieve this is the ‘fast alone, far, together’ mindset,” said Hardimon. “When everyone contributes to their areas of expertise, the project becomes highly cost effective, allowing for more flexibility and pricing, which makes homes more attainable.”


When designing a home, there are three non-negotiables: kitchens, bathrooms and outdoor spaces. If a buyer doesn’t love even one of those elements, they are unlikely to purchase the home. 3384 Residential maximizes its construction budget to support daily use and maximize those three core spaces. Single-family homes often feature fenced backyards that offer security and ample green space, while townhomes include elevated decks that encourage outdoor living.


Hardimon explains that 3384 Residential builds for the full spectrum of home shoppers, not just one “typical” profile. Its portfolio serves everyone from first-time homebuyers eager to own to active adults seeking a fresh start. The company also prioritizes locations with strong connections to local transportation, which is a significant draw for intown home shoppers.


Campbell Ten

Campbell Ten, one of 3384 Residential’s standout achievements, is a 10-unit townhome community completed last fall. Located conveniently off I-285 and Langford Parkway, these 1,600-square-foot homes were designed with modern living in mind, featuring three bedrooms, three-and-a-half bathrooms, rear decks, oversized kitchens and garages. Every home sold for $330,000 or less, underscoring the growing market desire for affordable infill housing, especially near public transit options like MARTA.


Tune in to the full episode to discover more about how 3384 Residential incorporates infill housing into the Atlanta market. For more information about 3384 Residential, visit www.3384Residential.com.


About Van Hardimon

Van Hardimon is a builder and developer making a big impact with a focus on infill housing and attainable design. He is passionate about creating quality homes that fit seamlessly into existing neighborhoods, while tackling the challenges of affordability and zoning head-on. An architect by training and a builder by trade, he brings a unique perspective to shaping communities and making housing more attainable through his two companies, 3384 Residential and Van Hardimon Homes.


Podcast Thanks

Thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will suit your needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.


About Atlanta Real Estate Forum Radio

Atlanta Real Estate Forum Radio, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.