Atlanta Real Estate Forum Radio
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Century Communities: Why Land is Sometimes the Most Important Element
Alex Miller, director of land acquisition at Century Communities, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Miller discusses land acquisition from a national builder perspective.
Miller began his higher education at Indiana University and graduated with a degree in secondary education. When teaching did not work out, he went back for his MBA at Indiana Wesleyan University and then finished with a master’s degree in finance from Georgia Southern University.
His introduction to the real estate sector was through a finance job with Stanley Martin Homes. He did underwritings for land acquisition and new deals, as well as general corporate finance. After a couple of years, he moved to Century Communities and now serves as the face of land acquisition.
“Land acquisition, which is one of the reasons I love it, it, it’s kind of the heartbeat of the company,” said Miller. “I like to think of myself on the front lines out there, battling for land. Without land, you don’t have a home building company.”
The most important goal of land acquisition is achieving the business plan through daily actions. Miller forecasts five years out, which results in him seeing different kinds of projects at a time. Whether it is a finished lot, a deal that recently zoned or raw land, he looks at each project individually to access where it fits in the five-year plan.
“You structure where you deploy your capital and purchase these deals at the right time to meet those business plans in the future,” said Miller. “And it’s tricky. Right now, Century’s Atlanta division is very aggressive to meet those goals.”
Where is Century Communities building in Atlanta? Miller said that the industry-rich I-75 corridor toward Cartersville and Emerson is a location in discussion. The builder is also working to build in South Fulton locations like McDonough and Douglasville, but the rising costs of land in the area are causing challenges for the land acquisition team. The current golden Atlanta markets are Cherokee County, Dawson County and Forsyth County.
Choosing a location can be challenging, but Miller has criteria that make the decision clearer. For single-family home communities with two units per acre, he prefers a minimum of 50 acres to work with. When acquiring lots with zone permits in-hand or finished lots, the number of acres is not as crucial. Zoning is the risky aspect of land acquisition, which is why already-zoned lots are attractive to home builders like Century Communities.
With interest rates at an all-time high, home builders must consider what is affordable now for buyers and what will still be affordable in three to five years. Other challenges can pop up along the way, including pond agreements, lift stations for sewers that don’t flow with gravity and rough topography. Miller and his land acquisition team are constantly faced with new roadblocks on projects, but he enjoys the challenge.
“I’ll come home, and my wife [will] ask me how my day is.” said Miller. “I have literally experienced every single emotion that a human has in a day because of these deals, but that’s what makes it fun too.”
As housing trends change, there is a shift to smaller properties across the Atlanta market. Miller said that people are not shying away from higher-density communities and homes under 2,000 square feet. In areas like north Forsyth County, the demographic is different and favors larger lots and luxury products. He emphasizes the importance of home builders knowing the area and knowing their buyers to maximize profit in an ever-changing market.
Tune in to the full interview above to learn more about Century Communities or visit www.CenturyCommunities.com.
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