This week’s guest is Patrick Dorsey, Senior Vice President of Marketing at Impexium. Patrick is responsible for the positioning; demand generation; CRM and automated marketing initiatives; as well as the integrated marketing efforts for Impexium, Billhighway and Greekbill. With over 25 years of experience across all marketing disciplines, he has designed and executed dozens of marketing initiatives focused on helping associations establish market leadership and exceed business objectives.  For this discussion, Patrick talks to us about the relationship between technology and culture, and the the biggest misconceptions that association professionals have about technology needs. Let us take a deep dive on how the most successful organizations use technology to leverage and maintain a healthy culture for their staff and members.