Join us this week as our guest, Dean West, President of Association Laboratory, talks to us about how the pandemic accelerated initiatives in the association industry—what could have taken five years is now only taking a couple of months to execute. With lots of pros and cons, Sherry and Dean discuss that while face to face meetings are still very much important, associations are currently still finding their feet in balancing and incorporating traditional and virtual strategies to extend substantial reach in audience. We know a lot of association executives have a lot to say about this topic so leave us a comment below!