Association 4.0
Ep 101: Lean on Your Culture in Difficult Times
Join us for Episode 101 where Kevin Martlage delivered a presentation on leveraging business culture during difficult times, drawing from his 24 years of experience. He shared personal experiences handling various crises, from natural disasters to corporate transitions. Martlage emphasized three key pillars: transparency, intentionality, and trust. He explained how these elements help organizations bridge gaps between normal operations and post-crisis transformation. The presentation focused on practical ways to maintain and strengthen organizational culture during challenging times, particularly relevant during the COVID-19 pandemic. Martlage stressed the importance of clear communication plans, providing context for decisions, and maintaining transparency with team members. He highlighted how trust serves as the foundation for effective business culture and discussed strategies for building and maintaining it during uncertain times. Listen in!