Association 4.0

Association 4.0


Ep 94: We are the Source of Truth Again

June 07, 2024

Despite the rapid rise of artificial intelligence and virtual services, a recent study found that students and younger generations are eager to attend in-person meetings and serve on committees. This is exciting news for associations and nonprofits as they look to the future to determine what value they can bring for members.


According to Senior Vice President of Digital and Technology at the American Geophysical Union, Thad Lurie, CAE, CIP, more and more people are hesitant to trust everything they read or see online and are seeking trustworthy sources to help answer their questions. This is where associations and nonprofits come in to help cut through the noise. The beautiful thing about these organizations is that they bring people together in a way that other businesses can’t because they can be a guiding entity that provides advice, resources, education, and camaraderie. While the digital landscape will continue to become more complex, trust by association is something organizations can look forward to.


With over 25 years of experience in IT and technology, Thad Lurie offers sound advice for analyzing data, choosing the right types of artificial intelligence, and strategies boards can do to become more successful. Listen in!


To get in touch with Thad Lurie, connect with him on LinkedIn: https://www.linkedin.com/in/thadlurie/


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