This episode brings you a raw, firsthand experience of a female start-up founder in the consumer-packaged goods – or CPG – space. Zoë Levin is our guest this week on Money Tales. Unlike digital startups that can scale at lightning speed, Zoë’s company, Bim Bam Boo, faces a different reality, one where every roll of toilet paper requires strategic financial maneuvering. With investors chasing AI and capital for consumer goods in short supply, she’s had to be resourceful, resilient, and relentless. But for Zoë, the stakes are even higher than just business success. After growing up in a household where financial volatility was the norm, she’s determined to do things differently, ensuring that no matter how unpredictable entrepreneurship gets, her own family’s stability is non-negotiable. In our conversation, Zoë shares the hard truths of raising capital, managing risk, and the lessons she carries forward from her father’s high-stakes ventures.

Zoë (AKA, “The Toilet Paper Queen”) is the CEO and founder of Bim Bam Boo, a tree-free paper company on a mission to wipe away deforestation. Her impact-driven leadership style has saved over 1.2 million pounds of trees. From Kickstarter to kicking-ass at grocery stores nationwide, she has navigated a 900% increase in growth and became the #1 selling tree-free toilet paper brand at Whole Foods.