In this episode of Money Tales, our guest is Lisa Morales-Hellebo. This episode is all about the will and drive of a young Latina to rebel against cultural norms and prove to herself and the world that, by playing by her own rules, she can accomplish whatever she puts her mind to. Lisa Morales-Hellebo is our guest this week on Money Tales. Lisa grew up as member of the only brown family in an affluent neighborhood, facing relentless racism that put a chip on her shoulder and sparked an unyielding determination. Now, Lisa is using that drive to take on refashioning the $100 Trillion global industrial value chain.

Lisa has 28 years in tech, design and systems thinking, entrepreneurship, and community building, and has recently added VC to her list of titles as Founder & Co-Managing GP at REFASHIOND Ventures: the Industrial Transformation Fund  — a NY-based venture fund that invests as the first institutional check in early-stage startups refashioning industrial value chains across Data & AI, Advanced Materials, Advanced Manufacturing, and Next Generation Logistics; defensible through economic moats.

Lisa has always been obsessed with how things are made and pioneered mass-customization, personalization, and on-demand micromanufacturing for P&G in Silicon Valley in 1999 at a company called Reflect.com. Lisa is catalyzing the paradigm shift to localized demand chains as CEO and Founder of REFASHIOND OS (rOS), which is deploying a unified Data Layer & Control Tower across manufacturing value chains. She is also a founder of The Worldwide Supply Chain Federation, an organization that is changing how supply chain professionals learn about, collaborate, and adopt early-stage supply chain innovation around the world. Lisa is a Carnegie Mellon University alum with University Honors, Techstars alum, founded & built the New York Fashion Tech Lab, serves on the board of 3 other accelerators, has been featured in numerous publications along with 2 books, and has been the recipient of several awards; including Supply & Demand Chain Executive Magazine’s Top Woman in Supply Chain 2022, Top 100 Women in Supply Chain 2020, 2021, 2022, & 2023; and WWD’s Most Influential ESG Leaders 2023.