What does sneaker culture have to do with Lexus? Why should you never misjudge your audience?

There are two reasons Lexus got into the shoe game, 1- young people are into sneaker culture and with a long buying funnel, Lexus will be on their mind when it comes to buying a car and 2- sneaker culture is also a wealthy person culture, so they've become the first brand to identify with. You may not know exactly who your audience is. It may be the complete opposite of what you think, so try different things on different platforms to find your true audience.

Ask Wildman: An open Q&A show produced by Wildman Web Solutions. We specialize in getting small businesses online and, as we adapt to this new reality during the COVID-19 epidemic, we want to answer as many questions as possible and provide resources to struggling business owners. How do you set up Facebook Ads? What platform should you use to host or build your website? What social media should you be using? These are the kind of Q's we hope to tackle on Ask Wildman. Please like and share to help us spread the word and help as many people as possible!