Natasha Clarke and Dave Butler SHOW NOTES Guest Background & Career Journey

Dave Butler is a business coach who runs David Butler Coaching. He focuses on helping founders clarify goals, reconnect with purpose, and build structured, actionable plans for growth.

Natasha Clarke is an interior stylist specialising in staging, styling, and design for homes going on the market, holiday homes, and bespoke projects. Her work increases property appeal and can boost sale value by 3–10%. She is two years into her business journey, continually refining her offer, pricing, and client understanding while balancing family life.

Current Business / Practice Overview

Natasha’s business centres on enhancing property presentation for sale or stay. She has developed a clear three-tier pricing structure:

Power Hour — A whole-home assessment with practical recommendations and a written report, allowing owners to complete improvements themselves. Light Staging & Styling — Hands-on styling for the three core rooms: kitchen, lounge, and master bedroom. Full-Home Service — A complete, hands-off staging solution, including sourcing tradespeople for decorating or upgrades through Natasha’s network.

Her strategic priority is building a reliable client funnel, strengthening relationships with estate agents, and directly approaching homeowners whose properties are slow to sell.

Key Themes

• Gaining clarity on purpose, direction, and desired destination
• Designing offerings that build trust quickly
• Using pricing tiers as a funnel into deeper work
• Learning to value one’s expertise and price accordingly
• Overcoming imposter syndrome and self-doubt
• Taking consistent action rather than staying in planning mode
• Balancing business demands with family life
• The emotional journey of entrepreneurship

Tactical & Strategic Insights

• Pricing as a Funnel: The Power Hour acts as an entry point, providing value while identifying clients who want fuller support.
• Client Fit Matters: Not every client is the right match; filtering protects quality and wellbeing.
• Clarity Reduces Fear: Understanding the “why, what, and how” creates confidence and momentum.
• Action Beats Over-Planning: Progress emerges from consistent outreach and experimentation.
• Estate-Agent Strategy:
  • Engage agents persistently but professionally.
  • Supplement with proactive door-knocking for unsold homes staying too long on the market.
• Track the Numbers: Weekly and monthly target clarity helps guide decisions.
• Purpose Drives Resilience: Remembering the dream sustains entrepreneurs through doubt.

Notable Quotes

• “There’s so much learning… it’s a constant journey for us all.” — Natasha
• “Until we embrace the gap between where we are and where we want to be, we can’t put a plan together.” — Dave
• “Not every client is the right client.” — Natasha
• “Nothing happens in business until somebody sells something.” — Dave
• “I don’t ever want to get to a stage where I have regrets.” — Natasha
• “The last thing that comes in business is the cash flow and the money.” — Dave
• “You’ve reconnected your goals with why you started — now we’re connecting the how.” — Dave

Key Takeaways

• Clear packages create clarity for clients and allow natural upsell paths.
• Trust is built fastest through upfront value, not persuasion.
• A business grows when the founder reconnects to purpose.
• Imposter syndrome is universal — even coaches experience it.
• Door-knocking and proactive outreach can create momentum when pipelines are low.
• Planning is essential, but action is what changes revenue.
• Tracking daily and weekly activity builds discipline and confidence.
• The entrepreneurial path requires courage, emotional resilience, and persistent clarity.

Links Mentioned

davidbutlercoaching.co.uk

https://www.clarkeandclarkepropertystaging.com/

Listener Glossary

• Staging: Preparing a home for sale using design improvements to enhance appeal.
• Styling: Arranging furniture and décor to highlight a space’s strengths.
• Power Hour: A one-hour expert consultation providing tailored improvement recommendations.
• Funnel: A structured pathway that moves prospects from initial contact to deeper engagement.

Timestamped Chapters

00:07 – Introductions and purpose of the coaching session
00:21 – Dave’s background and coaching philosophy
00:37 – Natasha’s business overview and service scope
01:14 – Early business reflections: clarity, alignment, and pricing
02:05 – How expert staging increases property value
02:28 – The emotional reality of entrepreneurship and continuous learning
03:21 – Understanding the gap between where the business is and where it needs to be
03:49 – Natasha’s three-tier pricing model explained
05:37 – Dave reframes the Power Hour as a strategic client funnel
06:31 – Building trust quickly and choosing the right clients
07:20 – Confidence, imposter syndrome, and valuing expertise
09:33 – Connecting purpose, packages, pricing, and planning
11:07 – Ideal clients and outreach strategy (estate agents + door-knocking)
13:28 – Transitioning from planning to action and consistent execution
15:17 – Purpose, self-belief, long-term progress, and closing reflections

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