The United States sets the tone for some of fashion’s greatest achievements – but lingerie sizing is not one of them.

Many people simply don’t know how to properly fit themselves, and on top of that, many of the larger US companies limit sizing options.

But Cosabella is a lingerie company that’s all about confidence. They’ve been innovating in the intimates space for over 40 years – they were the first to introduce lingerie in a range of both colors and sizes – and now, they’re exploring lingerie for men.

We talk to Co-CEO, Silvia Campello, about the ways that her 40-year-old family business (started by her mother) is revamping the lingerie game – from inclusive sizes to luxury lace that is actually comfortable, and their latest launch, swim. But we got super excited when she told us their next launch is going to be a line for men. Finally, and thank you!