Art Beauty
This Cult Haircare Company has Launched a Beauty Line (and we think it’s a Perfect 10!)
When Carolyn Aronson set out to simplify our haircare routines, she traded her scissors for bottles – and built an empire. Her best-selling Miracle Leave-In Spray sells over 14 million bottles a year, and the Be a 10 haircare line has grown to address curly hair, limp hair, and of course, this Florida native has a line for frizz-free hair that includes a spray that will literally waterproof your hair.
So what do you do when you’ve conquered the world of hair? If you’re Aronson you launch a beauty line. “Be a 10 It’s a multi-functional easy to use makeup line that has built-in applicators so you don’t need YouTube tutorials or a million brushes to create those instant be a ten looks.” For Aronson, it’s about discovering confidence in ourselves, head to toe. She’s also proud of her Puerto Rican heritage and she has made sure that the line is all-inclusive and offers shades in every color, for everyone.
We talk to her about her favorites from the new line, new technology trends in beauty, and her secrets to getting the glow (hint hint - it’s all about the nose!)