Beauty products are becoming increasingly more scientific in the way they address aging, and an elite squad of luxury brands has tapped into the power of growth factors for skin rejuvenation.

RéVive’s founder, Dr. Gregory Bays Brown, was the pioneer of this technology, which merges science and luxury with a solution that promotes collagen and elastin growth at the cellular level. While working with burn victims, Dr. Brown had the groundbreaking idea to apply Nobel Prize-winning epidermal growth factors (EGF) to help damaged skin heal more quickly—and it worked. He later incorporated a bio-identical version of EGF and IGF into skincare and found that it dramatically reduced signs of aging and increased skin renewal.

We talk to RéVive’s CEO, Elana Drell-Szyfer, about the benefits of using growth factors in skincare, why growth factors have sparked controversy, and the best products to help you “get the glow.”