OUAI (pronounced “way”) is ready to shake up your shower game. Founded by celebrity stylist Jen Atkins, the disruptive haircare brand that introduced us to dry shampoo foam, has come out with a line of shampoos and conditioners that target your greatest hair challenges - based on your hair strand size. So when it comes to your hair, you’ll never have to say “I’m fine.” We go behind the brand with Diana Pratasiewicz, head of brand education for OUAI, to hear about their revolutionary new line, the correct way to exfoliate your scalp, and even get some tips on how to style this fabulous Tanya Taylor blazer.