Join us for an inspiring and uplifting episode with Sharah Siadat, the founder of TooD Beauty, as she shares her personal journey and her vision of makeup as a tool for liberation and a catalyst for change.

As an Iranian-American, Sharareh faced childhood bullying due to her darker skin tone and more pronounced body hair. Striving to conform to Euro-centric beauty standards, she battled with her own identity and self-expression.

At the age of 37, Sharareh embarked on a courageous act of self-empowerment by regrowing her unibrow, defying societal expectations and embracing her true self with pride. In this candid conversation, we explore how Sharareh aims to shatter the pre-conceived notions that have held us back and hindered our authentic expression.

Throughout the episode, the visionary founder of TooD Beauty reveals how individuals of all ages and ethnicities can reclaim their agency by giving themselves permission to play with color and makeup. From drawing outside the lines to rocking a bold blue lip, Sharareh encourages us to break free from conformity and embrace the vibrant hues that reflect our inner spirit.

Listen in as Sharareh imparts valuable tips and insights on how we can use color cosmetics to showcase our independence. Discover the transformative power of makeup as an empowering tool for self-expression, confidence, and celebrating our uniqueness.