Welcome to a Question of Gamification. My name is An Coppens. I'm the Chief Gamechanger at Gamification Nation. And first of all we with our first episode of 2020, I would like to say Happy New Year to all of our listeners and followers. And if you watch this or listen to this later in the year, not to worry, we still wish you a Happy New Year and I hope it's going great for you. Trends We want to kick off 2020 with our glass bowl in front of us and a bit of predictions, trends, what we were expecting for this year in the space of Gamification and everything has to do with game design that's applied to business purposes. First thing that we think or I think personally is going to happen is that we'll see more market consolidation. In the past year and in the past number of years we've seen bigger business systems buying up smaller players in the Gamification space. ERP's and gamification, continued market consolidation Some of the big enterprise resource planning systems, which you may have come across the likes of SAP, Oracle, those named companies have been probably around for some time in buying Gamification platforms and how they apply to learning and development. We have seen a few of those acquisitions in the past year. I think that trend will continue. I also believe that on the other side we'll also have more startups entering the market, which is something we've seen last year. I think every month we've heard at least of two or three or four new platforms, new applications, sometimes very specifically zoning in on, for example, lead generation. Another one focusing in on just purely educational technology and Gamification. No matter where you look, there's new players entering the market and in some sense that's a good thing because that means that there's still a market and the market is still growing. On the other side, it makes it also more crowded and a bit more aggressive. People fighting for their slice of the pie. We think that's going to increase and continue to increase in 2020. I don't think it's going to stop anytime soon. In some of the market segments like marketing, like business efficiency, like supply chain, we still have plenty of scope for a new platform so if you're still looking to enter into that space. And some market segments are quite hard to break into or to upset the existing big name platforms that have been traditionally in place and the ERP systems are a case in point. That's why they're buying the other systems. What I always found fascinating about the enterprise resource planning systems is that they were built to support business processes mainly for industrial style companies. They came from the accounting function, typically speaking and then audit in typically engineering, manufacturing, etcetera, and they have since evolved to force fit a little bit into the service space, which is probably the biggest space for most businesses and most countries. Where most money is made, at least in Europe, that's definitely very much the case. I questioned how useful and reflective of work practices these systems are for real because some of the time, my question is when a client comes to us and asks us, "Oh well I want to add the Gamification on top of my X big name system." I often ask why. And typically the answer is, "My people aren't using it." And then the question really should be why?  It's also my first question, why are they not using it? Typically the answer is a combination of factors. Some don't see the purpose for it, some think it's too slow, some feel it's not up to the job. Let's not forget that a lot of these systems were designed in the 50s to serve businesses in the 50s. Business has moved on, systems have been developed, but are expensive and often the contracts in place are not easy to break. That's why people don't move on. And the bigger the organization,