Today we’re going to cover local search marketing for hvac companies and appliance repair companies in 2019: 
 
Local search marketing or local search engine optimization connects your hvac company or appliance repair business to local consumers.
 
The Internet is a bridge to the places where consumers not only buy things but also where they work.
 
There’s more competition than ever today.
 
Heating and cooling or appliance repair business owners have more questions and answers:
 

* Is Google stealing our traffic?

 

* How can we compete against giants like Sears, HomeAdvisor, and Amazon?

 
This report is a window into the ac repair or appliance repair industry.
 
 

 
 
Table Of Contents:
 

* In 2019, proximity is a big ranking factor!

 

* Nearby Results Can Lead To Bad Experiences For Consumers

 

* Investment In Search Engine Optimization Paid Off In 2018

 

* Google Wants To Be Consumer’s Home Page

 

* Google Knowledge Panel Can Improve Your Website Rankings And Conversions

 

* Map Rankings and Organic Rankings Are Related

 

* Reviews Can Impact Your Local Rankings

 

* Are Keywords In The Content Of Your Reviews?

 

* Local Search Engine Optimization Strategy

 

* Link building

 

* Reviews or Review management

 

* Analyze the customer sentiment towards the brand, within these reviews

 

* Reviews Impact Rankings And They Also Increase Conversions

 

* Are you ready for Google’s mobile-first index?

 

* More companies are paying Google in 2019

 

* Email marketing is getting more popular

 

* Do you have a loyalty program for your air conditioning repair or appliance repair business?

 

* Online marketing tools that every air conditioner repair business or appliance repair company business owner should be using.

 
 
 
High-Level Takeaways
 
 
Heating and cooling or appliance repair companies must be versatile to stay ahead of their competition.
 
Search Engine Optimization is a broad field that’s constantly expanding, and changing, which makes it challenging to keep up no matter where your local service area is.
 
Today’s hvac company or appliance repair business owners need to know how to attract local consumers online.